Wednesday, August 12, 2009

Spain still popular with tourists despite the downturn

Owners of rental accommodations in Spain could find demand for their services remains very high this year. Recent currency fluctuations have led to a surge in bookings for non-eurozone destinations such as Turkey in recent months, but Spain is "performing well" in tourism terms despite the economic downturn and reductions in airline and tour operator capacity, according to the national tourist board.

Carmen Hernandez, market analyst at the Spanish tourist office in London said that the travel industry is showing "very positive results". She pointed out that Spain is seeing strong competition from destinations that do not use the euro such as Egypt and Turkey but is performing "really well" despite the difficult conditions.

Commenting on the marketing campaigns, Ms Hernandez said: "We want to emphasize the idea of how Spain is a home from home for British tourists”.

Paul Riches, sales and marketing director of, described the country as a long-time stalwart of the British travel industry and one that is likely to remain popular with people from the UK for years to come. He added that this popularity with British holidaymakers is partly because it is a familiar location that is easily accessible from the UK.

This trend is likely to be welcomed by owners of property in Spain, who let out their homes depend on rental yields to generate returns on their investment.